communication designer + artist
communication designer + artist
The Cultured Cup — Rebranding
Brand Identity, Packaging, Environmental, Art Direction
Creative Director:
Steven Zhang
Steven Zhang
Featured in GD USA 60th Issue:
American Graphic Design Awards
American Graphic Design Awards
The Cultured Cup
is a nationally renowned tea and gourmet coffee retailer and wholesaler located
in Farmers Branch, TX. As the brand grows overtime, The Cultured Cup calls for
a rebranding that best reflect the growth and maturity of the company.
Inspired from the concept of “Wabi Sabi — Beauty in imperfections”, the new branding system consist of an organic-natured monogram, paired with a neutral and elegant typeface. The color palette takes essence from the original branding, but with the introduction of a secondary and accent color. The new system then was applied to various lines of products packaging such as permanent collections, gift sets, and special holiday collections.
Inspired from the concept of “Wabi Sabi — Beauty in imperfections”, the new branding system consist of an organic-natured monogram, paired with a neutral and elegant typeface. The color palette takes essence from the original branding, but with the introduction of a secondary and accent color. The new system then was applied to various lines of products packaging such as permanent collections, gift sets, and special holiday collections.
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